Global hotel and spa operator Six Senses is incubating the launch of a new global wellness concept called Six Senses Place.

CEO Neil Jacobs and his team have indicated that new ‘clubs’ could potentially open at urban Six Senses properties in New York, London, Bangkok, Shanghai, the Loire Valley, Istanbul, Rome and Lisbon.

“People’s interest in wellness has increased significantly as a result of the pandemic,” he said, “as many people find they have more time and want a healthier lifestyle, which bodes well for properties with strong spa, health and wellness provisions.

“The problem with destination spas is that guests visit to clean up their act, and then within two months they can be back where they started,” says Jacobs.

He describes Six Senses Place as a concept that's driven by wellness and guests who travel to Six Senses resorts globally will then have access to these urban locations when they return home, so they can continue to benefit from the programming they need to stay healthy.

The goal is to help guests foster long-term changes to their wellness routines and maintain a healthy lifestyle.

“The clubs will be a lot of fun and won't be clinical,” said Jacobs. “Every aspect of the operation – from the cocktails in the bar to the programming – will have a wellness angle – that’s what we believe people are looking for.

“Although this new interest in health and wellness isn’t solely motivated by the pandemic, COVID-19 has certainly accelerated this awareness and desire.”

To hear more from Jacobs about property investment, head to the latest issue of Spa Business.